As a business overview phase, we begin to understand key strategic objectives. Through a collaborative discovery process, project requirements are aligned with predetermined, desired outcomes.
Discover
Completion of discovery documentation and general plan timelines.
Conduct SEO, content and high-level technical audits.
Finalize a formal strategy based on the framework built during each stage of the Discovery process.
We understand the importance of outlining a formal plan on paper, namely a SPECIFY FIRST approach. This methodology enables our project team to keep scope, time and costs under control.
Specify
Create a sitemap that presents a clear navigation path by specified user needs.
Classify hierarchical information (documents, image files, downloads, etc.) to support a dynamically driven website.
Develop functional wireframes and content structure to support conversion, usability and user experience priorities.
After a final spec is established, the construction phase begins. Construction is a complete integration of multiple core disciplines - including I/A, content, interface design and Web development.
Construct
Utilize the most advanced development techniques to ensure site will meet highest performance demands.
Research relevant priority keyword phrases to target across site and compile keyword recommendation list.
Conduct testing, QA and defect management, and a browser and system integration test.
The tested and approved site is migrated from development to its final hosting environment. Your website is now setup to start propagating for relevant searches and most importantly convert.
Launch
Convert from development site to live environment.
Submit sitemap to major search engines.
Setup and configure analytics and conversion goals.
