marketstrong℠
Search & Social
Building an effective strategy for increasing marketing ROI starts with a social and keyword demand study. Our search and social experts provide structured marketing support by first analyzing the competitive landscape.
BUILD
- Conduct an in-depth competitor & marketing analysis.
- Audit social assets to secure key communication channels.
- Research viable opportunities via initial SEO analysis and content audit.
What if you could intercept five times the amount of directory traffic for the cost of a single directory placement? We map and targeted content directly to your key influencers, industry publishers and technical buyers.
MAP
- Determine page-level and site-specific keyword
prioritization for sitemap creation. - Inventory all products, services, processes and capabilities..
- Identify site user or customer personas to benchmark conversion priorities.
Mitigating the need for a 100% advertising-centric strategy, we set marketing priorities to leverage engaging content that meets the information needs of your industrial customers, from procurement to engineers.
ENGAGE
- Target high-value technical content directly to industrial buyers and specifiers.
- Optimize to get you to the top of major search engines
and found when it counts most. - Push engaging content directly to buyers, engineers
and other industrial customers.
Using our understanding of industrial buyer sourcing behaviors, we structure all content and communications according to pre-determined conversion paths and a defined methodology for targeting industrial customers at a one-to-one level.
CONVERT
- Provide easily-navigated conversion paths from search results to RFQs, technical spec downloads and more.
- Author and distribute targeted press releases, articles,
case studies, white papers, and website content. - Capture customer contact information and convert with highly-relevant opt-in strategies.
Talk to our SEO director about positioning your business online
