marketstrong℠
Content
Part of our process for developing content requirements, we dive into a dedicated research and discovery process, benchmarking opportunities for improvement against usability, conversion and SEO priorities.
Collect
- Aggregate all existing content for audit and analysis.
- Research industry standards for developing high-value content assets.
- Audit competitor content to compare value propositions and key advantages.
Achieving consistency and quality requires a delicate refinement process. We set clear standards for defining key messaging - including products, services and processes - to unify all content under one cohesive voice.
Refine
- Identify customer/audience objectives, priorities and
key influencers. - Document defined content standards to ensure quality
and consistency is maintained. - Develop editorial strategy for delivering content through identified marketing channels.
Your content is developed according to strategic requirements, but we're careful to remain agile and open to revision should industry and legal implications, product demand, buyer behavior or company objectives shift.
Produce
- Transform requirements into targeted, usable content
that supports conversion priorities. - Optimize content based on recommended SEO keyword prioritization.
- Measure content "effectiveness" against key performance indicators and make informed recommendations.
We've completed a thorough analysis, authoring and refinement process ... now what? Distributing content through identified channels, we search high and low for opportunities to engage your industrial audience.
Distribute
- Distribute content through identified media channels
- Produce press releases, sales collateral and additional high-value content assets.
- Proactively search for new content opportunities in identified media segments.
